Follow Your Curiosity

The Power of Creative Constraints with Zoha Abbas

June 10, 2020

Zoha Abbas started her career as an advertising copywriter, and she’s here today to tell us how she got there, what it was like working for an ad agency (including the ups and downs of working with clients), and how she decided to take what she’d learned and help mere mortals figure out the best ways for them to market their businesses (as opposed to the ways everyone else says you have to do it).

We talk about everything from how creativity can be beaten out of us, the power of standing up for ourselves, how working in advertising both helps you develop a thick skin but also wears you down, and ways to get the word out about your next project without driving yourself crazy.

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