Follow Your Curiosity

Storytelling and SEO with Alison ver Halen

February 16, 2022

Alison ver Halen always wanted to write, and act, but was told as a child that neither of those were possible careers. Nonetheless, she never gave up—she majored in English and psychology and minored in theater, which gave her the perfect background for content marketing, a field she stumbled into, starting as a part-time blogger. And she still writes fiction. In our conversation this week, she explains just what content marketing and search engine optimization are, how story works both in fiction and in content marketing, and how theater prepared her to branch into public speaking. She also shares her favorite piece of advice. 

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